Guillem Bernat, CEO of Rapita says:

"I have been asked this question a few times. It all comes back from when I was a kid. I used to spend very long summer holidays with my family in a seaside village in Mallorca, in Spain, called, guess what, 'Sa Rapita'."

"The name implies speed and activity, however, we always joked about the apparent contradiction between our summer life and this speedy connotation."