Senior Digital Marketing Executive

Rapita Systems is growing and we’re looking for a Senior Digital Marketing Executive who can help us take our digital presence, demand generation, and revenue impact to the next level.

If you’re a digital marketer who loves data‑driven decision making, digital creativity, and building collaborative relationships across Sales, BD, and technical teams then this is a role where you’ll thrive. 

What will you love about being a Senior Digital Marketing Executive? 

As our expert in digital marketing, you’ll work within the marketing team to shape digital strategy in a company where marketing truly matters:

• Running strategic digital campaigns that directly influence pipeline and revenue
• Leading digital optimisation across PPC, SEO, automation, and social media
• Working closely with sales, BD, and product specialists to influence high-value accounts
• Creating smart content strategies that speak to technical, global audiences
• Experimenting, analysing performance, and seeing the real impact of your work
• Being part of an innovative organisation with a flexible, healthy, people-focused culture  

This is a mid-level role with clear progression path toward Marketing Manager and Head of Marketing. You’ll receive mentoring, product training, and plenty of opportunities to develop your digital and strategic skillset.

If you’re excited by the idea of shaping high-impact digital programmes in an innovative tech company, then we would love to hear from you. 

What you will be doing 

As a key driver of Rapita’s digital engine, you’ll lead the planning, delivery, and optimisation of all digital marketing activity. Your core responsibilities will include:

Campaign Strategy & Demand Generation

• Develop and execute multichannel digital campaigns (email, PPC, SEO, social, webinars)
• Lead ABM campaigns targeted at key accounts in collaboration with Sales and BD
• Build lead nurturing workflows that support the full buyer journey

Digital Channel Management & Optimisation

• Manage and optimise paid advertising (Google Ads, LinkedIn Ads)
• Own SEO strategy to improve organic visibility and website performance
• Track KPIs, conversion rates, ROI, and pipeline contribution using analytics tools

Content Creation & Messaging

• Collaborate with marketing team, product specialists and content creators to build compelling campaign assets
• Write and proof digital content (blogs, landing pages, video scripts)
• Ensure all messaging aligns with buyer personas, brand tone, and campaign goals

Social Media  

• Deliver the social strategy across LinkedIn, Reddit and other key channels
• Create and schedule content, manage communities, and monitor engagement
• Analyse performance and optimise content for reach and ROI
• Stay up to date with trends, emerging platforms, and digital storytelling techniques

Website & Technical Ownership

• Maintain and optimise website content with an SEO-first approach
• Support accessibility and UX best practice across digital channels
• Work with IT to ensure smooth technical performance
• Report regularly on digital campaign effectiveness using Google Analytics and other tools

Collaboration & Communication

• Support email marketing, database management, and broader marketing communications
• Contribute to long-term digital planning and continuous improvement initiatives  
• Work with the Marketing Manager and product marketing team for positioning and value propositions 

What would make you great at this role? 

You’ll be successful if you bring a blend of technical expertise, creativity, analytical thinking, and collaboration.

Essential skills & attributes

• 3+ years’ experience in B2B digital marketing, ideally in a technology environment
• Strong understanding of PPC, SEO, ABM and marketing automation
• Experience running integrated multichannel campaigns
• Confident with analytics, reporting, and ROI measurement
• Excellent writing, editing, and content creation skills
• Able to interpret data and optimise digital performance
• Comfortable using tools such as Google Ads, LinkedIn Ads, Semrush, Salesforce, Mailchimp
• Strong project management and organisational skills
• Exceptional communication skills and stakeholder management

Useful skills & attributes

• Tech-savvy, creative, and curious
• Ability to react quickly to trending topics and industry developments
• Experience with video, podcasting or multimedia content
• Familiarity with Adobe Pro and design tools
• Strong relationship building and cross-team collaboration

Personal qualities

• A proactive, positive, improvement-focused mindset
• Detail-focused and strategically minded
• Comfortable juggling multiple priorities
• Enthusiastic, adaptable, and eager to learn
• Motivated by seeing your work directly impact business growth